Tuesday, January 14, 2014

theSkimm: The Easy + Quick Way to Understand the News

Welcome to...

It's described as "the daily newsletter that simplifies the headlines for the educated professional who knows enough to know she needs more. We do the reading for you and explain it with fresh editorial content, breaking down what you need to know to start the conversation."

theSkimm reads more like an Elle Woods' courtroom argument than the actual news.  

Examples of language from yesterday's Skimm include an ecstatic "Hooray!" and a reference to the Senate being "in sesh". 

The writing may make sense since the founders of this company are two women in their 20s. But before you scoff at the material presented, know that these young ladies were also producers for NBC news-working in breaking news, political news, and documentaries. 

Sure, the "simplified" version of the news is targeted toward women. But I'm not offended that a Skimm breaks down the headlines for us. I actually find the literary style helps me understand what's going on in the world. Which is theSkimm's goal.  To keep us reading and informed without the frustration of deciphering convoluted news stories.  It's written in a familiar and relatable tone that I'm certain even men would enjoy.

So what are you waiting for?  Sign up at theSkimm to receive your daily e-mail newsletter and catch up with what's going on in the world!

Their tweets are pretty entertaining and informative, too.
Follow @theskimm to get in on the fun.

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