Have you ever been disappointed when the beautifully bright eye shadow you bought results in a DULL color on your eyelid?
|Pop those colors, girl!|
An easy trick to use is to color your entire eyelid with a white pencil to provide a nice, light canvas for your eyeshadow. A popular one is the NYX Jumbo Pencil in Milk.
Here's a quick tutorial on how to achieve the vibrant shadow look. Even before the eye pencil, I advise using a primer to help keep the color looking fresh and to avoid any funky creases.